5  Thaler (1985)

Discussion paper: Thaler (1985) “Mental accounting and consumer choice”, Marketing Science

Supplementary papers:

• Thaler (1990) “Anomalies: Saving, fungibility, and mental accounts”, Journal of Economic Perspectives
• Thaler (1999) “Mental accounting matters”, Journal of Behavioral Decision Making

Richard Thaler’s concept of mental accounting was one of the first cited in the announcement of his Sveriges Riksbank Prize in Economic Sciences in Memory of Alfred Nobel.

Thaler, R. H. (1985). Mental accounting and consumer choice. Marketing Science, 4(3), 199–214. https://doi.org/10.1287/mksc.4.3.199

Thaler, R. H. (1990). Anomalies: Saving, fungibility, and mental accounts. Journal of Economic Perspectives, 4(1), 193–205. https://doi.org/10.1257/jep.4.1.193

Thaler, R. H. (1999). Mental accounting matters. Journal of Behavioral Decision Making, 12(3), 183–206. https://doi.org/10.1002/(SICI)1099-0771(199909)12:3<183::AID-BDM318>3.0.CO;2-F